The global hotel scene is replete with big names, each with a unique story and legacy. One such name that has made a mark in the industry is the international hotel chain, RIU. With an impressive history dating back to 1953, RIU has emerged as a preferred choice for travelers worldwide. But what does RIU signify, and what’s the story behind this successful brand? Let’s unravel the intriguing tale behind these three alphabets.
The Origin of RIU
RIU is not just an acronym; it’s a reflection of the family name that founded this successful chain. The brand traces its roots back to Mallorca, Spain, where it opened its first hotel, the Riu San Francisco, in 1953. The steady growth of the brand since then has led to a network of 100 hotels spanning the globe.
The RIU family has shown unwavering dedication towards the hotel industry, a business that has been passed down from generation to generation. At the helm are CEOs Carmen and Luis Riu, third-generation family members who have steered the brand to remarkable heights.
A Glimpse into RIU’s History
To truly appreciate the brand, it’s essential to delve into its history. The story begins in 1953, when Juan Riu and María Bertrán, along with their son Luis Riu Bertrán, acquired the Riu San Francisco hotel in Mallorca. The hotel’s location is still close to the chain’s headquarters.
Hotel Riu San Francisco, the first in RIU’s portfolio.
The RIU’s journey beyond Spain started with the opening of Riu Palmeras in Gran Canaria, Canary Islands, in 1985. This marked their first venture outside the Balearic Islands. The international expansion began in 1991, with the opening of Riu Taino in Punta Cana, the first hotel outside Spain.
Carmen and Luis Riu assumed the roles of CEOs in 1998, a position they hold to this day. Their leadership marked the beginning of a new era marked by the opening of hotels in exotic destinations, including Costa Rica, Aruba, Sri Lanka, Mauritius, the Maldives, and Dubai, as well as in prominent cities like New York and Madrid.
RIU: More Than Just a Hotel Chain
RIU’s success is not just about its impressive global presence; it’s also about the people who make it happen. The team behind RIU, including the staff and the Riu family, work tirelessly to create unforgettable memories for guests.
The name RIU signifies not just a hotel chain but a family dedicated to ensuring guests enjoy their holidays to the fullest. As you think of these three letters, the mundane routine of everyday life dissipates, replaced by the anticipation of an unforgettable holiday.
Conclusion
The story of RIU is an inspiring tale of a family’s dedication to creating unforgettable holiday experiences for travelers worldwide. The name RIU is more than just a brand; it’s a symbol of hospitality, commitment, and a promise of memorable holidays. As the brand continues to grow, it invites you to be a part of its journey, creating more unforgettable memories together.
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